ThinkPlanJump is a business, brand and marketing consultancy focused on growing a client’s business through the development of a strong brand and a better marketing approach
Its Core Belief:
Stronger brands make stronger businesses
Stronger brands out perform the market
Our fundamental aim is to capture the alchemy of revenue and brand building disciplines to drive four key outcomes:
Greater customer awareness and brand loyalty
Bigger and better wallet share
Better optimisation of existing revenue streams
The creation of new scalable and enduring revenue
Why ThinkPlanJump?
Our Offering
Highly Expereinced - Able To Hit The Ground Running
Resource that has operated in the very upper echelons of the industry
Ready to run - have done the job before
Operates Beyond the Status Quo
New thinking - outside of current business environment and structure
Flexible, Efficient and Effective
Short, medium or long term resource
Cost is set against initiative and goals
Resource built to fit the initiative
Who is ThinkPlanJump?
A highly curated set of seasoned experts designed to serve a client’s brief efficiently, effectively and expediently
Mark Ingall
Founder & CEO
Mark is a Business, Brand, Advertising and Media Executive with more than 30 years of experience in these disciplines. He has led and partnered in the development and execution of highly successful, recognised and rewarded brands as well as global advertising and marketing campaigns.
As an Client, Agency Leader and Digital Media Publisher he has developed a rounded and deep understanding and knowledge of brand strategy, development and management - all in service of revenue generation and activation.
He has brokered and managed multi-million-dollar budgets, marketing campaigns, sponsorship and event deals, and is well versed in measurement and analysis.
His DNA is a balance between creativity and data.
He is highly collaborative with an equal comfort in complex regulated and matrixed corporate environments as well as in the more unstructured entrepreneurial space.. Likewise in brand devlopment or performance driven environments
Mark has lived in seven countries, across four continents and executed on-the-ground projects in at least 45 countries. With global campaigns covering over 180 countries.
The Right Resource
The Right People
Curated around the initiative - highly experienced senior level operators in specialist disciplines..
A desire to work on initiatives - their choice rather than a corporate fix
The Right Cost
No fixed expensive overhead - real estate or legacy systems and structure.
You only pay for the senior hands-on resource - bypassing inefficient multi layered structure of the agency model
Flexible and agile - we don’t heed to keep the meter running
Savings passed through to client
The Right Structure
Specifically designed to supplement the resources of your organization - extra expertise and firepower working with and for you - not duplicating or replacing existing resource, or working in isolation of it.
Scaleable and dynamic - brought in and for a specific role - and period.
An expedient, agile and results oriented process:
Discovery
Quickly quantify and qualify the objectives and parameters of the engagement. A short, but very focused and intense, exercise to assess the current situation - including analysis of revenue sources, the brand’s positioning and perception – in the media marketplace and amongst consumers, and the potential of the platform – its depth and breadth.
Strategy
Bringing insight, experience and knowledge together to create a revenue and brand growth plan that details required resources, actions and timeline, giving full tangibility and scope to the deliverable goals.
Implementation
Putting the strategic plan into action - working with clients in a dynamic relationship - offering changes and alterations in the strategy and implementation when required to ensure that goals are achieved.
Helping with the challenges of your marketplace
A clearer recognition of target audience mix and value.
Optimising audience performance - acqusition and retention.
Idntifying significant revenue opportunity outside of the programatic marketplace
Better defining brand/product positioning as a key differentiator in a challenging and unpredictable business marketplace.
An increasing number of competitors chasing same dollars
What is the new Social Responsibility
Technology is not an ongoing differentiator
There is always a need for change - never a business normal
Bestter rationalisation of workforce/cost structure avoiding the “dumbing down” of decision. making
Quality ideas rather than just efficiency
Thinking Smarter
Contact us.
email: mark@thinkplanjump.com
tel: 212 464 8688
ThinkPlanJump